Blog & News Archives
- POWERING DIGITAL MARKETING THROUGH GREAT ‘VALUE EXCHANGE’Probably the most important question in all marketing – posited by Tony Stead in 1986 – is ‘And why would …Read more
- THE ‘3Cs’ OF GENERATING CONTENT FOR MARKETINGCompanies and brands have one curious habit: they have come to believe that all of the content for their marketing …Read more
- THE ‘SAS’ FORMULA FOR CREATING INTERESTING DIGITAL CONTENT FORMATSVarious marketing frameworks – such as PESO or Google’s 3H – talk about what kind of content to create for …Read more
- Professor Mario Saba: Developing a Theory of Knowledge AugmentationAt Business School Lausanne (BSL), students benefit from expert instructors with extensive practical knowledge in their chosen fields, giving each …Read more
- BBA student reaches remarkable performance in trading competitionSecond-year BBA student Mehrsa Masaeli delivered an unprecedented +127.39% performance in a 2-month trading competition organized by the BSL Investment …Read more
- Climate-Neutral Global Aviation – are we on the right track?Is climate-neutral aviation even possible, what would it look like, and how do we get there? It is difficult to …Read more
- Business Innovation Week – Fall 2022 – Live UpdatesWelcome to the Business Innovation Week – Fall 2022 Edition! BIW updates are presented in reverse chronological order Friday 11th …Read more
- Post-Internship Employment for MIB Degree Student Teodora DutaBusiness School Lausanne enrolls students and program participants of varying backgrounds, whether they have extensive business experience or are just …Read more
- Climate Action, Sufficiency, Deliberative DemocracyIPCC’s Assessment Report 6, Working Group 1, estimates the remaining 1.5°C-compatible carbon budget at around 400 Gt CO2, meaning that …Read more
- International Opportunities in Our BBA Degree Program with Student Giang DoInternational opportunities are plentiful for students who complete their studies at Business School Lausanne. This is due, in part, to …Read more
- A new step towards environment stewardship: Patagonia’s restructuringI was so impressed in 2018 when I read the biography of Yvon Chouinard titled “Let my people go surfing”Business Innovation Week – Summer 2022 – Live UpdatesWelcome to the Business Innovation Week – Summer 2022 Edition! Thursday 21st July, 2022 – Day 4 (AM) (Final day!) …Read more
- Advanced BBA Degree Studies Lead to Employment Success at the Bachelor Level
The Bachelor of Business Administration degree at BSL allows you to deepen your understanding of your future personal and professional …Read more- Why is a Business Degree Worth Your While?
If you are not sure if a classic business education is still relevant, then this blog post is for you! …Read more- An Inside Look with BSL’s EMBA in Sustainable Business Alumni Spotlight
The EMBA in Sustainable Business at BSL allows working business professionals to accelerate their transition to becoming positive impact leaders …Read more- BSL Circular Economy conference and action
It is hard to escape hearing or reading almost daily about the circular economy (CE), but are we all talking …Read more- Looking for a democratic process to tackle sustainable development challenges – the Academic Citizens’ Assembly 2022
Academic Citizens’ Assembly – 02.04.2022 A democracy is simply a governance system, leading to decisions that should reach the goals …Read more- With Dual-Mode learning and the 8 central features of the MBA and EMBA experience at BSL, design your own learning journey in a flexible way!
We have designed our MBA and EMBA so as to allow you to be flexible in the way you learn. …Read more- Long-term Engagement of BSL for Sustainability
A significant step toward sustainability at BSL was the commitment to the ten principles of the United Nations Global Compact …Read more- Boost your corporate career while developing your entrepreneurial and intrapreneurial mindset and get a chance to become and entrepreneur on the way, with an EMBA or MBA at BSL
With an EMBA or MBA at BSL you can at the same time: Boost your corporate career in a classic …Read more- Upskilling your Business and Personal Skills while pursuing your Doctoral Degree at Business School Lausanne
Develop at the same time your researcher, innovator and entrepreneurial mindsetwith 10 new business and personal skills! Throughout your Doctoral …Read more- The Swiss Negative Emissions Fund
The Swiss Negative Emissions Fund, entirely paid for by polluters, can significantly accelerate Swiss decarbonization and efficiently remove limited remaining …Read more- Dr. Dominique Bourqui shares her expertise on the role of the Entrepreneurial Mindset in Higher Education
On February 16th, 2022, Dr. Dominique Bourqui, Chief Academic Officer, Director of the Doctoral School & Professor, was invited as …Read more- Business Innovation Week – Winter 21-22 – Live Updates
Welcome to the Business Innovation Week – Winter 2022 Edition! Updates are displayed in reverse chronological order. Wednesday 9th February, …Read more- Google’s 3H framework for creating marketing content
image credits: https://www.thinkwithgoogle.com/ (this article talks about a concept we use in our class, applied by students at the end …Read more- Impact of Personalization
To what extent can a motto transform a school? We worded BSL’s motto “Personalized education for global impact” three years …Read more- Ethical challenges in modern (digital) marketing
Photo by Mikael Blomkvist from Pexels (This article is dedicated to the last topic discussed in the Digital Marketing and Social media class …Read more- Shedding light on sustainable access to the internet
image copyright: THINK ENGINEERING GMBH Beat Fahrni, a BSL MBA student, owns and runs THINK, a company structure that implements …Read more- Giving Back
The past two years has been hard on all of us. From one day to the next, we went from …Read more- A long-term POSITIVE (!!!) side effect of COVID: Dual Mode learning
Keeping up in challenging times As Dr. Bourqui wrote in the Spring of 2020, Covid-19 is the first VUCA context …Read more- Rethinking Segmentation in a Changing World
In our fast-changing world, organizations need to constantly change and reinvent themselves to survive in a more intense global competition. …Read more- Adjusting Marketing for the Modern Era
In today’s world with more digitalization, more globalization and an increased focus on sustainability, it becomes essential to consider these …Read more- London School of Digital Business International Awards and Conference
Hosted by Sachin Parekh (Director), the London School of DIGITAL BUSINESS welcomed BSL’s Acting Dean and CEO of Lemania Group …Read more- Business Innovation Week – Fall 2021 – Live Updates
Updates are displayed in reverse chronological order. Thursday 11th November, 2021 – Day 3 (PM) Final Departing Thoughts The BSL …Read more- Student Success Stories: How Pablo Celi Launched his Company While Pursuing His EMBA in Sustainable Business at BSL
With more than 20 years of experience working in a variety of Latin American companies and industries, Pablo Celi came …Read more- The Business Education Big Bang – What Business Schools should consider if they want to remain relevant
The Origins of the Business Education Universe Historians date 1819 as the year of the first School of Business (a …Read more- The action of women in today’s Boards of Directors
CSDA Prize 2021 : Doris Russi-Shurter (right) and Dominique Faesch (left) – Photo : Copyright Sarah Carp As part of …Read more- Equality Diversity Inclusion Conference
We are happy to share that Professor Dr. Ganesh Nathan from Business School Lausanne (BSL) will be presenting his workshop …Read more- Leading Positive Change: How BSL Fosters Creativity, Diversity, and Global Leadership
Young people today are looking for a career that encourages diversity, innovative thinking, and positive leadership. This blog will discuss …Read more- An intriguing and fascinating book: “Let my people go surfing”
Patagonia is a well-known brand of outdoor clothing founded in 1973 in Ventura, California, by Yvon Chouinard. Frédéric Laloux, in …Read more- 2nd year BSL student, Natali Topolska, invests in success at top Swiss bank
23-year-old Czech Republic native, Natali Topolska, is a 2nd year BSL Bachelors of Business Administration (BBA) Millennial Program student currently …Read more- BSL alumnus Josephine Bengtsson bags prestigious working opportunity at CERN (Geneva)
“Having small classes and professors who are willing to spend additional time helping us understand concepts is something that larger …Read more- Winning the Business Game While Earning a Business Degree in Switzerland
On March 25, the Junior Enterprise of HEC Lausanne hosted this year’s Business Game online—dedicating a full day (8:30 to …Read more- Business Innovation Week – Spring 2021 – Live Updates
Updates are displayed in reverse chronological order. Thursday 6th May, 2021 – Day 4 (AM) 09:15 – Managing Diversity in …Read more- DBA GRADUATION CEREMONY IN KOREA
March 18th 2021 was the official Graduation Ceremony at aSSIST University in Korea for four of our Doctoral Graduates from …Read more- Meet André Delafontaine and the Winners of BSL’s Entrepreneurial Competition
The winners of Business School Lausanne’s Entrepreneurial Challenge had the opportunity to complete 12 exclusive coaching sessions, both in-group and …Read more- Well-Being Concerns For e-Learning
Have you ever counted the number of hours that you spend in front of a computer in a simple sitting …Read more- The Shifting Focus of Sustainability Teaching and Learning
As a teacher and learner myself, I spend much time reflecting on why and how to adapt the way we …Read more- Diversity & Inclusion – What do businesses need to change for diversity and inclusion to become sources of strength and growth?
Recent social movements (feminist march, Black Lives Matter, Pride march) have put pressure on organizations to be more inclusive of …Read more- How BSL Students Enhance their Swiss Academic Journey Through Clubs
Business School Lausanne (BSL) offers students the opportunity to create self-organized clubs on a topic they are interested in and …Read more- Case Study published by BSL DBA Student Steven Yamshon
Our DBA candidate, Steven Yamshon, has published a case study that he wrote in 2017. It is now published in …Read more- The Java Boost – and we are not talking about coffee
Astrid Widayani is not only a DBA Candidate at Business School Lausanne but is an Edupreneur and experienced director in …Read more- Strategy Today: Building Sustainability into Stakeholder Relations
It is a commonplace that companies today need to be active in sustainability. Deciding exactly what to do can however …Read more- Victor Discusses the Internship Experience He Received When Completing His Business Administration Degree
A professional internship opportunity is one of the most advantageous steps a business student can take, providing the hands-on work …Read more- How Attending Business School in Switzerland Helped These Students Find Business Success
Business School Lausanne prides itself on creating educational programs that stimulate students’ creativity, leadership, and drive for innovation. For students …Read more- 3 Factors Any Graduate of the EMBA Business Transformation Program Should Have in Their Business Strategy
For business professionals seeking to advance their knowledge on how to successfully transform businesses for the better, Business School Lausanne …Read more- How the Experiential Learning of BSL’s Executive MBA Program Helped Michael Ingram Find Success
Michael Ingram began attending Business School Lausanne’s Executive MBA program with an idea of what he wanted to pursue. He …Read more- Why Education for Global Impact is Beneficial for Graduate Business Degree Students
An educational approach based around personalized learning for impact helps students become better business professionals, both today and tomorrow. At …Read more- How an EMBA Degree Will Enable You to Address the Megatrends Shaping the Global Economy
The global economy is constantly susceptible to change. In particular, digital transformation and sustainability are two of the top megatrends …Read more- VIRTUAL GUEST SPEAKERS: AN ELEMENT OF MY DUAL MODE TEACHING EXPERIENCE TO RETAIN
While my dual mode teaching experience still leaves a somewhat mitigated aftertaste and loads of space for improvement, there is …Read more- How Collaborative Exercises During Your BBA Degree Help Prepare You for Your Career
Attending an institution like Business School Lausanne can help you build a network of connections with your fellow classmates as …Read more- Why It’s Beneficial to Attend Graduate Business School in a Multicultural Environment
Business is a field where new opportunities can be found all over the globe, and where teams and companies often …Read more- BSL Hosts Pascal Kienast, Founder of K-Wave Consulting and CLEMAP, to Explore Entrepreneurship Inside and Out
Mr. Pascal Kienast was invited on Tuesday, November 10th, 2020 to participate in Business School of Lausanne’s Business Innovation Week …Read more- My Story Is My Advice. BSL Students host Ch Daniel of Legit Check.
On Monday, November 9th, BSL Bachelor and Master students invited Ch Daniel in the Fall Business Innovation Week framework. Ch …Read more- Students and researchers from all the BSL programs discuss societal changes
Students and researchers, representing all BSL programs, gathered to discuss societal changes and sustainability during the virtual Business Innovation Week …Read more- BUSINESS INNOVATION WEEK: TUESDAY, NOVEMBER 10, 2020 – Daily reflections
Yesterday, I was able to follow most of the sessions of the Business Innovation Week. This was a great pleasure …Read more- Perlego: BSL provides the Spotify of textbooks to Students and Faculty
Back in 2011, I was flabbergasted by the potential of iPads for education. I felt precisely the same impression in …Read more- Why Are the Best Leaders Self-Aware? 3 Things to Know During Your MIB Degree Education
The most effective business leaders in the world may all have personalities that vary in major ways. Some may be …Read more- Sustainability as a “Meta” Megatrend
The “Why” of Sustainable Development is relatively easy to understand. We have only one planet, natural resources are not infinite, …Read more- Business Innovation Weeks: BSL’s signature experiential learning
Business Innovation Weeks’ unique recipe is a mix of peer-learning, challenge-based learning, student engagement, 21st-Century skills development, trust, enthusiasm and …Read more- BSL’s SDG Explorer course selected as best practice by UN SDSN
image source: https://www.un.org/sustainabledevelopment/blog/2015/09/why-should-you-care-about-the-sustainable-development-goals/ Teaching and learning sustainability is notoriously challenging, for a number of distinct yet related reasons. First of …Read more- Meet the Winners of BSL’s 2019/20 Entrepreneurial Challenge
Business School Lausanne’s Entrepreneurial Challenge calls on high school students in Switzerland to flex their leadership muscles and demonstrate their …Read more- 3 Tips for Better Brainstorming During Your Business Administration Degree
Brainstorming is an essential process within a business career. Business leaders will encounter brainstorming processes in many aspects of their …Read more- Important decisions ahead for Switzerland
Image credits: https://www.eda.admin.ch/ A semi-direct democracy Switzerland is a semi-direct democracy, which means that citizens are regularly called upon to …Read more- Why Networking Is Important While Pursuing Your MIB Degree
The potential to network with other budding and established business professionals is one of the central reasons why people enroll …Read more- Success Stories: Adriaan Trampe & Knut-Einar Wold
Business School Lausanne’s Alumni Mentoring Program was designed and launched in 2017 by Daniele Ticli, Head of Careers and Industry …Read more- Success Stories: Career Impact of BSL’s Experiential and Entrepreneurship Learning
Dana Dementyeva came from an international relations background when she began studying at Business School Lausanne. Having previously worked with …Read more- Thinking About an Entrepreneurship Degree? 3 Signs You’re a Natural Entrepreneur
An MBA or EMBA in Business Transformation and Entrepreneurship can be useful for anyone seeking to establish themselves in the …Read more- 3 Benefits to Small Class Sizes When Completing an Executive MBA
An Executive MBA is perfect for experienced managerial professionals who want to take their careers to the next level. You …Read more- Dual-mode Teaching: Here to Stay in our New Normal – An Interview with David Claivaz, Acting Dean of BSL
The outbreak of the coronavirus had a huge impact on universities around the world. Lectures, seminars, and workshops moved online, …Read more- How an MIB Program at BSL Complements Specialized Bachelor Degrees like Hospitality: An Interview with Head of Careers and Industry Relations, Daniele Ticli
Every year, the Master in International Business (MIB) program at Business School Lausanne welcomes students from a wide variety of …Read more- Can an MBA Degree Improve Your Career Prospects?
An MBA is a big investment in terms of time and money, which is why prospective students should ensure that …Read more- A Short Guide to Using LinkedIn for Professional Success while at Graduate Business School
LinkedIn offers a world of opportunity for business students. The platform is the most used professional networking site in the …Read more- How Students and Faculty at BSL Are Using Face-to-Face Online Learning
Since the outbreak of COVID-19, the move to online learning has affected schools, colleges, and universities worldwide. Professors and students …Read more- Providing students with the tools they need
Founded over 30 years ago in 1987 by Dr. John Hobbs, Business School Lausanne (BSL) is one of Switzerland’s leading …Read more- To Grow Your Career, Build Your Entrepreneurship Skills
Being excellent at your job is no longer enough. Here is how young professionals can build a stable career in …Read more- 5 Essential Networking Tips for Students at Business School in Switzerland
One of the most valuable things that you can gain at Business School is connections. Not only will you have …Read more- MIB vs. MBA vs. EMBA Degree: Which Is Right for You?
Graduate business education is a great way for ambitious professionals to learn new skills, forge new connections, and enhance their …Read more- 3 Signs That Advanced Business Studies May Be Right for You
Advanced business studies are perfect for business professionals who want to enhance their career with additional skills, in-depth knowledge, and …Read more- Economics, Ethics, and the Fair Use of Public Space
Camden High Street, London, May 2020 (photo credit: CNBC) Habits are notoriously hard to change, and patterns of space use …Read more- Business Innovation Week Inspires Students and Alumni in Uncertain Times
Business Innovation Week (BIW) at Business School Lausanne (BSL) brings together inspirational speakers, students and alumni. The four-day-long event includes …Read more- Coronavirus, travel, resilience and sustainability
Finally and thankfully, over 100 countries are now following calls by epidemiologists to severely restrict public life, closing schools, universities, …Read more- Steps to high quality business external environment analysis
Over many years of reading market analysis from thousands of reports, it appears that the same issues pop-up again and …Read more- Optimizing Customer interviews/surveys with Market research
With no doubt, customer interviews and surveys during market research are great tools to better understand customers’ needs, wants, purchasing …Read more- David Vanni Interview | BSL Careers Office
Our BSL Careers Office interview series is a great opportunity where we reconnect with some of our former students and …Read more- BSL Alumni Sustainability Lab Kick-off
Are you ready to be part of the NEW Alumni Sustainability movement? Alumni Vincenzo Pellegrino (EMBA Sustainable Business) and Lena …Read more- BSL alumni Richard Fyk brews entrepreneurial success
For the next installment of our BSL careers office interview series, where we get an insight into the lives of …Read more- Finding a new kind of energy: how one BSL graduate’s journey is taking him to Oxford
We are celebrating the success of BSL alumni member Armen Danielyan. Armen is a born leader with a wealth of …Read more- BSL Alumnae, Ola Kayal, keeps it cool with Nabati a plant-based ice cream startup
For the next installment of our BSL careers office interview series, where we take a look at the post-BSL lives …Read more- An Inspirational BSL Story Worth Telling…
Based on Professor Julien de Grandbois’ BBA Entrepreneurship class, Summer 2018, and his role as First Jury member named by …Read more - Advanced BBA Degree Studies Lead to Employment Success at the Bachelor Level