March 18th 2021 was the official Graduation Ceremony at aSSIST University in Korea for four of our Doctoral Graduates from our Dual degree:

  • Dr. Jooseok Oh
  • Dr. Hyun Joon Jo
  • Dr. Jongsoon Kang
  • Dr. Yongchan Kim

Dr. Dominique Bourqui, CAO and Director of the Doctoral School and Dr. Erdal Atukeren, Professor and DBA supervisor, as well as members of the scientific committee had the pleasure and honor to represent BSL and to congratulate the Students.

Dr. Jooseok Oh, supervised by Dr. Timothy Connerton, who graduated in February 2020 and has built a “ New Framework to build the Experience-Driven Brand based on the Korean example of the smartphone industry”

Dr. Hyun Joon Jo, supervised by Dr. Timothy Connerton
…developed a new framework for outsourcing decisions in electronics industry supply chain.

Dr. Jongsoo Kang, supervised by Dr. Marko Majer
…developed a new framework for an in-depth understanding and implementation of omnichannel marketing strategy.

Dr. YongChan Kim, supervised by Dr. Erdal Atukeren
…developed a new framework for the biopharmaceutical industry value chain and competitiveness analysis under the digital transformation.