Join BSL and Michel Jordi for a riveting event!

BSL invites you to join us for a riveting workshop, book presentation and signing event with renowned Swiss serial entrepreneur and author Michel Jordi, on the 15th of February 2019. This is the first event and signing for 2019 of Jordi’s latest book Ignite That Spark, in Switzerland

Jordi is the famous creator of LE CLIP and the legendary Swiss Ethno Watch, as well as the author of his autobiography Der Uhrschweizer and business guidebook Ignite That Spark – 10 Commandments of Entrepreneurship.

As part of our Business Innovation Week, we’re happy to offer both our students and the public a unique opportunity to engage in captivating discussions with Jordi about his latest book as well gain valuable entrepreneurial insight.

The event will be split into two sections with a private session exclusive to BSL students and a second one open to the public at large:

Private session

The first session is exclusive to BSL students, giving them the opportunity to present their business model projects to Michel Jordi and receive individual feedback. After lunch, all students are invited to engage with the author about his latest book, Ignite That Spark and will be invited to a private book signing session.

Public session

The second half of the event is open to the public and will include Michel Jordi’s book presentation followed by a book signing session and a unique networking opportunity to meet with the author.


Public book signature session

17h00 – 17h30 Michel Jordi introduction

17h30 – 18h00 Book signing

18h00 – 19h00 Networking


Secure your place for this auspicious event and be the first to get your signed copy of Ignite That Spark!

Register here 

You can also join us online during Michel Jordi’s introduction and book signing Facebook live.

For more information on BSL’s Business Innovation Week visit our website at

For more information on Michel Jordi visit: