Doctoral Candidate – BSL-aSSIST
Nationality: South Korean
Highest Academic Degree: Master of Science in Business Analytics (2021), Master of Business Administration (2020)
Institution / University: Kelley School of Business, Indiana University (MS), SKK GSB, Sungkyunkwan University (MBA)
Professional Career
Younghoon Yoo is an Engagement Manager at Ernst & Young LLP for Consulting Practices.
He works with global and Korea’s leading companies in Automotive, CE, Mobile, Retail sectors to support them understand and respond to the opportunities and threats posed by digital disruption and help them to re-imagine growth through deep-dive analytics, innovation, and business transformation.
Prior to EY, Younghoon was working as a senior consultant at Concentrix, formally known as IBM GPS, leading eCommerce performance analytics projects for Samsung Electronics. Younghoon holds an Honors BA in Economics from University of Toronto, MS in Business Analytics from Kelley School of Business, Indiana University, and MBA from SKK GSB, Sungkyunkwan University.
Research Interest
Digital Transformation, Corporate Operation Excellence, Mobility, and Leadership
Research Specialty
Digital, Marketing & Sales, and Customer & Growth
Statement of Motivation for a BSL-aSSIST Dual Doctoral Degree Program
As a management consultant at EY, my professional interest lies in actionable business insights for transformation, strategy, digital, marketing & sales, and consumer practices in client engagement. For global business cases, it often requires more than just Benchmarking but also deep-dive academic research on fundamental subjects. Business School Lausanne attracts me clearly as DBA at BSL is the true combination of business and academia. This methodology will enhance my abilities and support to the most advanced business decisions for global business leaders.
