Dr. Maurik de Groot

Business School Professor

Nationality: Dutch

Professional Career & Mini Bio

Lecturer Sales & Marketing Applied Sciences at the Business School of the University of Applied Sciences and the Johan Cruyff Academy (business education for top sport students) in Amsterdam. Responsible for designing inspiring Sales courses and teaching Sales, Marketing, Consumer Behavior and other Business classes. Furthermore, advising students on their projects, internships and writing a thesis. In 2020, the redesign of the main Sales & Account Management class of the Bachelor in Sales & Marketing to a 100% blended structure was completed.  Before teaching, Maurik worked for ten years in Sales and Account management functions in the Insurance Industry. During this period, he was responsible for the introduction and management of the distribution strategy of new insurance solutions.

Favorite Research Topics
  • Sales
  • Entrepreneurship
  • Marketing and Business Administration

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