Business School Professor of Practice
Professional Career & Mini Bio
Joana is an award-winning professor, advisor and consultant in the fields of innovation, strategy, management, health technology, digital marketing and transformation. She serves on the advisory board and faculty of ISEG (Lisbon School of Economics & Management) at the University of Lisbon. Her original insights and frameworks help managers navigate key topics on any leader’s agenda and prepare for the business innovations of tomorrow. She has a PHDc in Management with a specialization in strategy & entrepreneurship. PharmD from the University of Coimbra. MBA from TheLisbonMBA in partnership with MIT. Post-graduate from the Kellogg School of Management.
She has a former career in pharmaceuticals where she specialized in oncology. Director of several Executive Programs – Open and Custom. Director of Corporate Universities in the area of Management. Director of Innovation at ISEG Executive Education. Program Designer and Expert in Active Teaching Methodologies. Board member of Make-a-Wish Portugal.