Francis Norman Miranda

Doctoral Candidate

Nationality: Filipino

Highest Academic Degree: MS in Industrial Engineering

Institution / University: Purdue University, USA, Oxford Advanced Management and Leadership Programme (OAMLP, Oxford University, UK)

Professional Career

I am currently the Senior Head of Global Web Scraping Solutions and Asia Pacific Quality Director at GfK (, a provider of AI-powered intelligence platform and consulting service. I have 25 years of experience in building and leading data science, analytics and research teams across several companies including NielsenIQ, Zuellig Pharma and Coca Cola Bottlers Philippines. I am currently the Vice President representing Asia of the International Federation of Operational Research Societies (IFORS), a non-profit global organization composed of 54 national societies aimed at promoting operational research globally to make better decisions. I am also the immediate Past President of the Asia Pacific Operational Research Societies (APORS), and immediate Past President of the Operations Research Society of the Philippines (ORSP).

Research Interest

Integrating Machine Learning and Operations Research in the market research industry to make better operational decisions.

Research Specialty

Data science, machine learning, operations research, supply chain management

Statement of Motivation for a DBA

My main motivation for undertaking a DBA is to further my knowledge and skills in the area of machine learning and operations research, and to identify novel business applications and insights that combine the two approaches. I hope to work on a research project showing how integrating machine learning and operations research techniques can yield significant improvements in efficiency and profitability. Lastly, I want to do the DBA at BSL since I will have a chance to network with other researchers and professionals in the field. I want to be part of a community of people with the same interest.

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