Business School Professor and Doctoral Supervisor
Nationality: British
Professional Career & Mini Bio
Professor Wilson Ozuem’s general area of expertise lies in digital marketing and innovation management. His specific research interest is understanding the impacts of emerging computer-mediated marketing environments (CMMEs) on the fashion industry. His research on these topics seeks to shed light on issues relating to the interplay between computer-mediated marketing environments and consumer-brand engagement.
Professor Ozuem is acknowledged as one of the international leaders in the study of digital marketing and multichannel retailing. His research has been published in key journals, including the European Journal of Marketing, Journal of Business Research, Information Technology & People, Psychology & Marketing, Journal of Advertising Research, Internet Research, International Journal of Market Research, and many others. Professor Ozuem has edited eight books in the field of digital marketing and authored two monographs. He is a Senior Fellow in Higher Education Academy (SFHEA). Professor Ozuem has presented papers at leading international conferences, including the American Marketing Association (AMA), the European Marketing Academy conference (EMAC), and the Global Business and Technology Association (GBATA)
Prof. Ozuem holds a BA in Business from the University of Portsmouth, a Postgraduate Diploma in Retail Management from the University of the Arts, London, an MA in Marketing Communications from the University of West London, an MBA from London Metropolitan University, a Masters in Educational Leadership and Management from Open University, UK; a PhD in Digital Marketing Communications from Anglia Ruskin University, UK, and a Postgraduate Degree in Educational Enquiry from the University of Cambridge.
Favorite Research Topics
- Digital Marketing
- Innovation Management
- Social Media
- Artificial Intelligence
- User-generated contents
- Marketing
- Fashion Marketing
- Online Brand Communities
- Social Influence
- Social Constructionism
- Luxury Brands
