Business Innovation Week – Winter 2020/2021 – Day 2 Recap



With the collaboration of Professor Marko Majer, BSL students had the opportunity to work on a Harvard simulation (Marketing). The simulation was structured in 6 quarters and for each quarter, decisions needed to be made regarding the products, advertising and pricing, by taking into account customer needs, market research and competitors. 

This simulation was an opportunity for students to have a meaningful insight into the running of a business in a professional atmosphere: from the creation of a product to the creation of demand. 


The competition was stiff thanks to the high engagement and effort from all students. The winning team was “Los Velos Hermanos” (Pierre and Tarek) followed closely by “SuperBikes” and “BE”.

Welcoming Mario Mello

Background: Graduate in Civil Engineering from the Polytechnic School of the University of São Paulo, (one of the most prestigious schools in Brazil), Mr. Mello has acquired nearly 30 years of experience in financial services, technology and business management industries. Prior to taking over as Managing Director of PayPal for Latin America in 2012, he was Managing Director of PayPal for Brazil during two years. In addition, he previously held the position of Visa Executive Vice President for Latin America, Statutory Director of Banco Real (acquired by Santander) and has also served on the board of directors of Cielo, CBSS and Fidelity Systems.

Mr. Mello is currently a board member at Tenda’s and TF as well as Operating Partner at Valor Capital Group. He also founded a non-profit civic start up – The Power of Voting.

Open interactive discussion with a Brazilian perspective, combined together with technology and business. 

Mr. Mario Mello shared personal advice with students about being an entrepreneur and about the future! 

Written by Hiba Elketroussi

Master’s Candidate & Student Council Member

at Business School Lausanne