The Latest in Business Education (and more)
Why being able to code is so important for business students
Coding, also known as computer programming, is the process of designing, writing, testing, and maintaining computer software. It involves using a programming language to create instructions that a …
How to implement machine learning and AI in a financial investment class
Combining a class in machine learning and financial investments for business students can be a great way to provide students with the skills and knowledge needed to make …
Business Innovation Week – Spring 2023 – Live Updates
Welcome to the Business Innovation Week – Spring 2023 Edition!Organized by the Student Council, for the Student Body. BIW updates are presented in reverse chronological order by EmbedSocial …
2023 BSL Circular Economy Conference
Fig.1: Global circularity gap: minerals, metals, fossil fuels, biomass, (Circle Economy 2023) On Thursday 20.04.2023, participants of the MIB1031 class “Circular Economy” and I, with the kind support …
Success Stories of Business School Lausanne’s Mentorship Program Alumni
As a key mechanism for promoting professional growth and career development, the impact of mentorship cannot be overstated. Mentorship programs, such as the one offered by the Business …
BSL Doctoral Candidate’s Sustainable Business Transformation Research Leads to Entrepreneurial Competition Opportunity
Each year, more focus is being funneled into both business transformation and sustainable business and entrepreneurship. With a requirement to do more, businesses are in need of valuable …
7 Reasons Why Lausanne, Switzerland is a Top Business School Study Destination
If you are interested in an international business school experience, there’s no better place to complete your studies than in Lausanne, Switzerland. Located on the shore of Lake …
POWERING DIGITAL MARKETING THROUGH GREAT ‘VALUE EXCHANGE’
Probably the most important question in all marketing – posited by Tony Stead in 1986 – is 'And why would the customers do what we would like them …
THE ‘3Cs’ OF GENERATING CONTENT FOR MARKETING
Companies and brands have one curious habit: they have come to believe that all of the content for their marketing has to be created by them. My emphasis …
THE ‘SAS’ FORMULA FOR CREATING INTERESTING DIGITAL CONTENT FORMATS
Various marketing frameworks – such as PESO or Google's 3H – talk about what kind of content to create for various contexts across the customer journey. But, there …
Professor Mario Saba: Developing a Theory of Knowledge Augmentation
At Business School Lausanne (BSL), students benefit from expert instructors with extensive practical knowledge in their chosen fields, giving each student real-world insight. Professor Mario Saba is a …
BBA student reaches remarkable performance in trading competition
Second-year BBA student Mehrsa Masaeli delivered an unprecedented +127.39% performance in a 2-month trading competition organized by the BSL Investment Club. The trading competition, organized by BSL's Investment …
Climate-Neutral Global Aviation – are we on the right track?
Is climate-neutral aviation even possible, what would it look like, and how do we get there? It is difficult to imagine effective international climate action without making aviation …
Business Innovation Week – Fall 2022 – Live Updates
Welcome to the Business Innovation Week – Fall 2022 Edition! BIW updates are presented in reverse chronological order Friday 11th November, 2022 – Day 5 – STUDENT PITCHES …
Post-Internship Employment for MIB Degree Student Teodora Duta
Business School Lausanne enrolls students and program participants of varying backgrounds, whether they have extensive business experience or are just beginning their business journey. For Teodora Duta, who …
Climate Action, Sufficiency, Deliberative Democracy
IPCC’s Assessment Report 6, Working Group 1, estimates the remaining 1.5°C-compatible carbon budget at around 400 Gt CO2, meaning that to avoid the worst impacts of the climate …
International Opportunities in Our BBA Degree Program with Student Giang Do
International opportunities are plentiful for students who complete their studies at Business School Lausanne. This is due, in part, to the wonderful global connections that BSL has through …
<strong>A new step towards environment stewardship: Patagonia’s restructuring</strong>
I was so impressed in 2018 when I read the biography of Yvon Chouinard titled “Let my people go surfing” that I decided to publish a blog in …
Business Innovation Week – Summer 2022 – Live Updates
Welcome to the Business Innovation Week – Summer 2022 Edition! Thursday 21st July, 2022 – Day 4 (AM) (Final day!) 15:17 – A BIG THANK YOU to the …
Advanced BBA Degree Studies Lead to Employment Success at the Bachelor Level
The Bachelor of Business Administration degree at BSL allows you to deepen your understanding of your future personal and professional development. Our school supports your preparation for professional …