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Circle Model for Entrepreneurial Universities to Serve Society

In a world that needs responsible leaders to navigate through the increasingly complex environmental, societal and economic changes of our times, how can entrepreneurial universities and business schools embrace their role as custodians of society? In her latest article in the Journal of Management Development, BSL’s thought leader Dr. Katrin Muff suggests a Circle Model that offers a developmental perspective, connecting individual and organizational development in service of society as a path for educational institutions to re-orient their purpose and to hardwire it institutionally.

The proposed model is schematically represented by a continuous movement between the inner world (reflecting personal development toward responsible leadership) and the outer world (organizational development toward true business sustainability). The common space at the center represents the space where inner-driven values-based responsibility (or wisdom) is applied in a co-creative stakeholder engagement process in service of the common good (expressed in the business sector as “truly sustainable business”).

The article offers concrete insights and examples of the developmental perspective of the model that  illustrate the opportunities for educating responsible leaders, for consulting business organizations to serve the common good, and for walking the talk by hardwiring a purpose-driven organization.

Download the article: The full text of the article, published in the Journal of Management Development (Vol. 36 Issue: 2, pp.146 – 162), is available here.


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