Doctoral Candidate
Nationality: Romanian
Highest Academic Degree: Master in Business Administration with focus on Marketing
Institution / University: Ono Academic College, Israel.
Professional Career
With 15 years of experience in international pharmaceutical companies, I specialize in sales processes and creativity in marketing. My career has focused on leveraging creative solutions to promote products in competitive markets and employing innovative marketing strategies to enhance customer engagement.
I have extensive experience working in highly regulated environments and recently utilizing AI tools to optimize marketing content and improve communication strategies. My roles have ranged from sales leadership to advising product managers and marketing teams, always with a focus on enhancing the creativity of individual employees.
Research Interest
My research aims to explore the impact of novel AI tools on the creative influence they have on employees within pharmaceutical companies. I am interested in understanding how these tools alter the personal creativity of marketing professionals and comparing how their work was influenced before and after the integration of these AI tools.
Research Specialty
The integration of AI in marketing has transformed traditional processes, raising questions about the balance between automated efficiency and creative depth. My specialty lies in analyzing the perceptions of marketing professionals regarding AI tools and their impact on personal creativity, assessing changes and potential improvements in creative processes.
Statement of Motivation for a DBA
As the pharmaceutical industry continues to evolve, the role of AI in marketing becomes crucial in navigating both regulatory challenges and market competition. My motivation for pursuing a DBA is to provide insights that can lead to more effective integration of advanced technology in creative processes, ensuring that innovations in AI not only enhance efficiency but also foster an environment that enhances the creativity of individual employees in adapting to the rapidly changing healthcare landscape.