Associate Professor
Nationality: Swiss, Canadian
Professional Career & Mini Bio
Associate Professor Kelly Kretz is an acclaimed international marketer with a solid track record in portfolio brand strategy, communication development, insight led innovation, commercial execution and multifunctional team leadership. Her experience spans regulated (OTC, Beverage), non-regulated (FMCG) and not-for-profit (Community building) industries where she has held both global and regional roles. Profiled as ‘One to Watch’ by Marketing Magazine, she is a progressive “hands-on” business builder with fresh outlooks on marketing, new media and the innovation process.
Prof. Kretz’s teaching engagement at BSL includes courses in Marketing Strategy, Brand Planning and Communications across all business programs. She also functions as a Thesis Advisor and Management Report Supervisor and is an external Marketing Consultant and Entrepreneur (hotel/restaurant owner/operator). Prof. Kretz holds Honors BComm from Queens University and an Honors MBA (top 5%) from the Richard Ivey School of Business (Western University, Canada).
Favorite Research Topics
- Digital marketing evolution
- Responding to change in the marketplace
- Innovation: product development / launch
- Thought leadership: marketing strategy