Kelly Kretz – Canada

Associate Professor

Professor Kelly Kretz, a Swiss-Canadian, is an acclaimed international marketer with a solid track record in portfolio brand strategy, communication development, insight led innovation, commercial execution and multifunctional team leadership.  Her experience spans regulated (OTC, Beverage), non-regulated (FMCG) and not-for-profit (Community building) industries where she has held both global and regional roles.   Profiled as ‘One to Watch’ by Marketing Magazine, she is a progressive “hands-on” business builder with fresh outlooks on marketing, new media and the innovation process.

Kretz’ teaching engagement at BSL includes courses in Marketing Strategy, Brand Planning and Communications accross all business programs.  Kelly also functions as a BSL Thesis Advisor and Management Report Supervisor and is an external Marketing Consultant.  Kretz holds Honours BComm from Queens University and an Honours MBA (top 5%) from the Richard Ivey School of Business (Western University, Canada)

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