Business School Professor
Nationality: Serbian
Professional Career & Mini Bio
Twenty-plus years of moving between information technology, media/advertising, data/analytics, teaching, and entrepreneurship.
Ivan Recevic is a former Google trainer (for SEM, digital analytics, and agency business development). He co-founded Serbia’s first full-service digital media agency, Huge Media, and founded one of the first business IT consulting firms, Gaia Consulting. He works toward his academic objectives at the Faculty for Media and Communication in Belgrade, where he teaches digital marketing topics (Big Data & AI; Digital Analytics) as a guest lecturer. Currently serves as the eCommerce Analytics Lead for the Consumer Health division of Bayer.
He works in both academia and business, balancing theory and practice and focusing on tangible results.
Currently resides in Basel, enjoying hiking and some less risky hobbies.
