Professor and Doctoral Supervisor
Nationality: Swiss, Slovenian
Professional Career & Mini Bio
Professor Dr. Marko Majer is an accomplished marketing professional and manager. He has founded and managed one of the leading marketing communications agencies in Slovenia, working for blue-chip clients, such as MasterCard, Coca-Cola, Ford, Nestlé, Land Rover, to name a few. Prof. Dr. Majer personally and the agency team under his leadership have received over 80 international awards for their work. The challenges of leading a diverse and demanding creative team have encouraged him to research the young generation, the Millennials, as talent in the European advertising industry for his PhD. His research was also published in a book.
Prof. Dr. Majer teaches marketing-related courses at BSL and other business schools, mentors entrepreneurs and young business executives, while continuing to monitor marketing trends in the society. He holds a Doctorate from IEDC Bled School of Management, an MBA from the same school and a Master in Architecture from the University of Ljubljana.
Favorite Research Topics
- New trends in marketing and the society (post-consumerism, sustainability)
- Cross-cultural and cross-generational management/leadership practices
- Creativity, innovation and disruptive thinking in business