Dr. John H. Nugent, BSL DBA graduate, 1989
“Plan to Win: Analytical and Operational Tools: Gaining Competitive Advantage” – by John H. Nugent. “Plan to Win” delivers powerful, forward looking, yet easy to understand and apply analytical and operational tools for gaining competitive advantage. Simple top down and bottoms up analyses show how to determine market states, directions, trends, sizes, limits, and drivers. The book provides tools for discerning which companies today are not positioned to be winners tomorrow.