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CEO of private jet broker LunaJets gives a guest lecture to BSL students

Mr. Eymeric Segard, CEO of LunaJets, will speak to BSL’s Bachelor students in a class on Entrepreneurship on Friday 15th July. He’ll share insights and lessons on what makes a successful entrepreneurial and how to run a growing company.

Raised in France, UK, Colombia and Brazil, Eymeric graduated from Brown University before starting his career in Banking in London. More creatively motivated, he moved to Communications and Marketing in 3 top agencies in London. With the latter one, Ogilvy Group he moved to Mexico to run a Healthcare communication agency. After 4 years and with a business plan on paper, he moved to Geneva in 2008 to start LunaJets. True innovator of its time, LunaJets was the only website to offer discounted flights on private jets, known as empty legs. Well established in Geneva, Eymeric is member of the Entrepreneurs’ Organisation and a keen triathlete.

Today, LunaJets is the largest independent private jet broker in Europe with access to over 500 premium operators worldwide. The company’s unique mission is to offer the best price, with the best flexibility (fly anytime, anywhere), and the best service possible. LunaJets services are used by worldwide corporations, private individuals, international sport committee, Head of States, government and international non-government organizations.

Eymeric has agreed to share thoughts on entrepreneurship with the BSL community in a brief interview prior to his guest lecture at BSL:

Biggest lesson you learnt as an entrepreneur so far?

The Client is King. The client should lead and drive everything you do. What’s in it for the client? How will the client react? How can I help the client?  Every day I take off my shoes and put on my client’s ones in order to drive my business.

What’s the most rewarding thing about running your own business?

Satisfaction! Satisfaction of offering the best to… my clients. Satisfaction of sustaining 22 employees and their families (including 4 LunaBabies!). Satisfaction of growing the business year after year. Satisfaction of contributing back to the “Swiss Made” image a sense of excellence, innovation, and professionalism.

What’s the most challenging thing about running your own business?

Finding clients and reassuring them.  Every business loses clients all the time, for whatever reason, it’s a natural cycle. The key is to find a larger volume of new clients than as you lose old ones. Having unhappy competitive clients come to you is easy. Convincing happy clients to move on is much more difficult.

Oh, and the Swiss franc gaining value every year!  I started the company 8 years ago at 1.6chf/euro.  I have been pedaling uphill every year since!

What factors were critical to launching a successful start-up?

Adaptability and speed.  My business plan did not look at all like the real business.  It just allowed me to convince investors, and myself (!), to launch.  Then you have to adapt, and quickly, to the realities of the market.

What is the best advice you received recently, and that you still follow?

Do what seems impossible.  Then do more of it.

If it does not work, re-boot.

What practices help you prepare for a busy day at work?

Sports, lots of sports…  To clear the mind, tire the body, activate the metabolism, and re-invigorate the drive and the unrelenting persistence.

 

We look forward to having Eymeric as a guest speaker in this Friday’s class on Entrepreneurship with Prof. Julien de Grandbois!

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