BSL’s Dean Gives Keynote Speech at Conference on Renewing Business Education in Asia

BSL’s Dean, Dr. Katrin Muff, was the keynote speaker at the 50+20 Renewing Business Education in Asia Conference. The event took place on July 17, 2014 at the Faculty of Business of The Hong Kong Polytechnic University. The conference brought together a total of 200 participants from academia, businesses, professional bodies, and organizations involved in the pursuit of sustainability to explore the role of management education in creating a better world and ways of fulfilling these roles. The event was attended by Mr. Eddie Ng Hak-kim, Secretary for Education, HKSAR government.

“After the Chinese translation of the 50+20 book three weeks ago in Beijing, this is now a next massive step forward to see how Asia can adapt and embrace the 50+20 vision to create a new global leadership in business education quantum-leaping beyond the outdated U.S. model,” said Dr. Muff. The conference was hosted as a “collaboratory” – an open-space method designed to  generate innovative solutions to transdisciplinary problems such as the future of education.

50+20 is a collaborative initiative of education providers from around the world who critically question the current thought and practice in the field. The 50+20 Agenda conveys a new vision for management education – to design and lead businesses to build a better and sustainable world. The vision calls on business schools to embed sustainability, ethics, and corporate social responsibility in their curriculum. It was presented for the first time in 2012 at the Rio+20 United Nations Conference on Sustainable Development.

Business School Lausanne is an active participant in the 50+20 initiative – BSL’s Dean, Dr. Muff,  is a member of the 50+20 Steering Committee and one of the driving forces behind the project.