BSL launched its blog in November 2012, with professors and students sharing interesting class experiences, provocative subjects covered in courses, or the latest theories and ideas in business. Among the posts from our professors, Prof. Christopher Cordey shares his secrets about the most valuable job skills for the employment market in 2020, while Prof. Mark Schumacher gives us the six key principles to how online brand communities work. And if you are new to the concept of blogging and want to know what it is all about, Prof. Olivier Brenninkmeijer explains it all for you in his post.
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