This fall, our BBA Students of the Business and Corporate Law course had a chance to visit the headquarters of the WTO and the WIPO (both in Geneva) with their Professor, Dr. Leonila Guglya. The visits were aimed at getting the group acquainted with functioning of the organizations and their interaction with the world of international business.
The time turned out just right for a WTO visit, since WTO Public Forum – an annual event open to public and, this year, devoted to the inclusive trade in its broadest sense was taking place during the last week of September. After a brief recap on the WTO structure, aims and functions “back home” in BSL, the students spent an afternoon exploring the Organization on its proper premises.
Besides having a chance to immerse themselves into a special WTO atmosphere, when spending time in the Atrium, conference rooms and passing through the corridors of the latter, the group also visited the Legal and Accession Exhibition and attended Trade Dialogues session of the Public Forum, organized by the ICC (International Chamber of Commerce) to investigate possibilities for incorporation of the issues of concern to a private sector globally into the agenda of multilateral trade negotiations.
Among other things, this same session was marked by the participation of the WTO Director-General Roberto Azevêdo. The WIPO briefing at the end of October had a somewhat different nature, since it was organized by the WIPO Chief Information officer, Ms. Cathy Jawell, exclusively for the BSL group. The briefing included an overview of the intellectual property domain, dwelling on both – copyright and related rights and industrial property. It also emphasized on the role of the WIPO as – a depository of multiple IP treaties, a forum for further negotiations and an IP – specific dispute settlement arena.
Both extra curricular experiences were received by the students with lots of enthusiasm, appreciation and even suggestions pertaining to other possible destinations for similar study visits. We thank Professor Leonila Guglya for ensuring that our students learn business through a direct application and immersion in real-world business challenges.