The 50+20 initiative launched an official video presenting their vision for management education at the 3rd Global Forum for Responsible Management Education on 15 June 2012.
50+20 shared a summary document of their vision (50+20 Agenda: Management Education for the World) and a short film with more than 300 Deans, Directors and representatives from business schools and companies attending the United Nations Global Compact RIO+20 Corporate Sustainability Forum.
50+20 is a collaborative initiative of management education providers from around the world who critically question the current thought and practice in the field. Their purpose at the Rio+20 conference is to present a new vision that redefines the fundamental role of management education. Business School Lausanne is represented by Dr. Katrin Muff, Dean of BSL, who is a member of the 50+20 Steering Committee and one of the driving forces behind the project.
50+20 has three organizations as founding members – the UN-backed Principles for Responsible Management Education (PRME), the World Business School Council for Sustainable Business (WBSCSD) and the Globally Responsible Leadership Initiative (GRLI). The initiative also includes 16 business schools from around the world as official co-authors, among which Business School Lausanne and University of St. Gallen.
The 50+20 Agenda
The 50+20 Agenda was developed over the course of 18 months through a series of consultative workshops, retreats and meetings across 5 continents with contributions from more than 100 thought leaders and academics, with many more participating in online stakeholder surveys. The 50+20 Agenda also showcases a number of “Emerging Benchmarks”; these are examples of institutions setting new and relevant standards indicative of a collaborative rather than competitive approach. “Emerging Benchmarks” is also the title of the 50+20 mobile exhibit and prototyping platform where “Management Education for the World” is being demonstrated during RIO+20. The exhibit consists of artistically designed and decorated two-seater benches, commissioned from artists around the globe and constructed from reclaimed materials. When arranged in a learning circle the benches are symbolic of a commitment to reclaim management education for the world, and provide a physical metaphor for the collaboratory: a concept central to the 50+20 vision. The benches are being used to host collaboratory prototype sessions during RIO+20.