logo


Dr. Katrin Muff

Dr. Katrin Muff

Active in thought leadership, consulting & applied research in sustainability & responsibility, and directing the DAS & DBA programs

Dr. Katrin Muff was appointed Dean of Business School Lausanne, Switzerland, in 2008. Under her leadership, the school expanded its vision from a focus on entrepreneurship to embrace also responsibility and sustainability into a coherent three-pillar vision for both education and applied research. She has anchored BSL into redefining the purpose of business, business schools and management education and initiated the organizational transformation into a self-organizing structure, using Holacracy as an operating system. Today, she focusses her energy on applied research in the area of sustainability, responsible leadership and co-creation processes, developing break-through pioneering approaches for individuals and organizations. In addition, Katrin contributes to BSL’s efforts to continuously enhance the pilot lab in education as a way to transform the community of business schools to become custodians of society. And she directs the DBA program in Sustainable Business and co-directs the Diploma in Sustainable Business, a joint degree program with the University St. Gallen, Switzerland.

A Swiss native, Katrin began her career in the late 80s with Schindler Lifts in Lucerne, then in Australia. She holds an MBA degree from Business School Lausanne and a PhD from the University of Exeter. Throughout the 90’s, she held several positions for ALCOA (Aluminium Company of America), working in Moscow, Russia as General Manager for Building Systems International, in the United States as an Industry Analyst for Global Mergers & Acquisitions and in Switzerland as a Business Analyst for Europe. After a one-year sabbatical dedicated to film making, Katrin assumed the position of Director, Strategic Planning EMEA of IAMS Pet Food, a division of Procter & Gamble, in the Netherlands. In 2000, she co-founded Yupango, a coaching consultancy dedicated to developing start-up companies and training management teams. Prior to joining BSL, she consulted three Swiss universities in a strategic collaboration and a joint doctoral program and operated her independent coaching, training and leadership development center.