MSc in Global Marketing
Innovation in Global Marketing
Program Overview
BSL's Master's in Global Marketing is designed to provide you with a general business knowledge that leads into the specifics of global marketing. We have put a strong emphasis on International Marketing and New Technologies.
The program consists of 15 modules, each involving 40 hours of class time.
Modules covered are
Fall Term (25 ECTS): Business Economics, Business Ethics, Corporate and Business Law, Principles of Accounting and Finance, Mastering Office 2007 and the Internet.
Winter Term (25 ECTS): Marketing Planning and Business Development, Global Marketing, Project Management, Cross Cultural Management, Marketing Communications.
Spring Term (25 ECTS): Marketing Strategy and Competitive Positioning, Strategic Brand Management, Internet Marketing, New Product Development and Innovation, Marketing Services.
Summer Term (15 ECTS): International Marketing Project.
The International Marketing Project is about designing an international Marketing Plan for a product sold in a country other country other than the one it originates from. It integrates the knowledge acquired throughout the whole year.
MSc in Global Marketing Details
Who is the MSc in Global Marketing for?
The BSL MSc in Global Marketing is a truly innovative program built around new technologies and a Project in International Marketing where students can practice what they have learned. It is designed for students wishing to pursue a career as Brand Managers, Account Directors, Marketing Consultants or Advertising Managers for global companies.
Professional Development
Our MSc in Global Marketing Graduates are well-equipped to pursue a career as: Marketing Manager; Product Manager; Brand Manager; PR Manager; Media Planner; Market Researcher; Customer service Manager; Account Manager.
You can find more information about the career opportunities for BSL graduates under Professional Future.
Program length:
Completed in 1 year, the MSc in Global Marketing includes 15 modules given over 9 months and an international Marketing Project in the last part of the program. Each Module involves 40 hours of classroom time.
Credits
90 ECTS credits
What you need to apply:
- Bachelor’s in any subject area
- IELTS: 6.5, TOEFL: 90, TOEIC: 800 (one test required only)
- CV & motivation letter
- 2 letters of recommendation
Program Start Dates
The program starts in September or February.