MSc Marketing
Innovation in Marketing.
Program Overview
BSL's Master's in Marketing is designed to provide you with a general business knowledge that leads into the specifics of marketing. We have put a strong empasis on technology in Marketing with courses in Internet Marketing and Direct Marketing.
The program consists of 20 modules, each involving 40 hours of class time and a thesis to be completed in the 2nd year.
Modules covered are
Q1: Economics for Business, Ethics for Business, Corporate and Business Law, Principles of Accounting and Finance, Mastering Office 2007 and the Internet
Q2: Marketing Planning and Business Development, Global Marketing, Project Management, Cross Cultural Management, Managing Social and Environmental Responsibility
Q3: Marketing Services, Managing Marketing, Direct Marketing, B2B marketing, Project Management in Marketing, Internet Marketing
Q4: Project Management in Marketing, Marketing Communication, New Product Development and Innovation, Creating Value and Strategy, Marketing Research Methods and SPSS
MSc Marketing Details
Who is the MSc Marketing for?
The BSL MSc in Martketing is a truly innovative program built around new technologies. It is meant for students who want to embrace a career as Brand Managers, Account Directors, Marketing Consultants or Advertising Managers.
In demand by companies like:
P&G
Nestlé
Rolex
Program length:
2 years - 20 modules given over 11 months (Sept - July) and 12 months including a thesis and internship possibility.
Credits & Costs:
120 ECTS credits
38,000 CHF including materials
What you need to apply:
- Bachelor’s in any subject area
- IELTS: 6.5 or equivalent TOFEL, TOEIC
- CV & motivation letter
- 2 letters of recommendation
Program Start Dates
The program starts in September and February.
Download Brochure
MSC Marketing Program Syllabus
Apply for the BSL MSc Marketing
Other Master's at BSL
How do you apply?
Send us your resume to get started:
